For the presentation of Fourjoy, the new concept car made by Smart, nufactory has organized the press event and the launch of this new car.
For this occasion, nufactory was in charge of the artistic direction, the execution and the concept developing. The agency entrusted the artist No Curves with the making of a huge installation to express the urban and highly innovative spirit of the car Smart.
Client: Daimler – Mercedes
Art Direction: nufactory
Artwork: NO Curves