The Grand Tour of Italy – Google Arts & Culture
The Grand Tour of Italy is an initiative of Google Arts & Culture inspired by the great journey that formed the young European aristocrats from the 17th century and that Goethe described in the two volumes of his work “Journey to Italy”.
Today the project lives in a contemporary and technological way: in 2017 four virtual stages from North to South (Venice, Siena, Rome and Palermo) were launched with 1300 images, video clip and virtual content.
Nufactory with Outdoor Project is one of the official partners of this launch, together with the Young Committee of the Italian Commission for Unesco, the Civic Museum Museum in Venice, the Academy of Fisiocritici, the Consortium for the Protection of the Palio of Siena and the Teatro Massimo Palermo. Nufactory is the partner for street art and innovation in the enjoyment of art in an extra-museum environment.
Official Partner: nufactory / Outdoor Project